Training & Consulting
Streamline operations with footfall data
All center managers and store owners want to get better at using visitor data, but not everyone knows how. We can help you interpret, understand, and practically use the information from the people counters.
When you use our consulting service, you get a senior specialist with years of experience in visitor flow and people counting within shopping centers and retail stores.
We can help you
Fritz Dimmlich, Regional Director Nordic at IMAS
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Over 25 years of experience in retail in leading positions
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Extensive knowledge in customer experiences contributing to profit
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Responsible for in-house training regarding store manager school within FMCG
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Contributed to the development of internal talents and started their careers
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Developed and implemented system for retail
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Responsible for large projects
Three different LAYERS in a shopping center
A shopping center can have people counter sensors divided in three different layers:
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The outer layer is a scale counter. It measures how many visitors are inside the mall.
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The second layer is the flow of visitors through hot and cold zones. It charts how visitors move around inside the mall.
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The third layer measures the number of visitors in the stores.
If the data from the sensors are connected to a cash register system many useful KPIs can be used. Read our KPI guide here.
This is what you can do
Using footfall data is the fastest and most effective way for a mall or a retail store to succeed:
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You can limit the challenges and attack them systematically.
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You see changes immediately and can therefore see your actions' effect immediately.
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You can experiment and learn.
On the other hand, visitor flows are stable and predictable, which gives you the opportunity to utilize scarce resources in the best possible way. Whether it's about staffing, avoiding congestion or planning activities.
Plan and improve
Visitor data is hard currency for a mall. It is used to attract new stores, pop-up stores and generate media revenue.
Here are three other uses:
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Detailed visitor bills can help the stores with optimal staffing and planning of tasks. This also applies to the center's operations.
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With a visitor bill, you see the effect of your marketing and can adapt offers and timing. It can provide continuous improvement.
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You can plan for large visitor flows.
Improve the customer journey
If you also include visitors to the stores, you have all the steps in the customer journey in place. You identify bottlenecks and can help your stores become even better. You see what is a good achievement, you get to see the individual store's strengths and weaknesses and can implement measures and measure if it works. Everyone benefits from a store getting better and succeeding. If the stores do not succeed, the result can be closure, bankruptcy and unemployment. It also takes a lot of resources to bring in a new tenant who can also suffer the same fate.
