In 2023, Søstrene Grene partnered with IMAS Group to collect and analyze visitor data for all its stores. As the year concludes, we spoke...

In this interview, Christine Glasow at Kintyre and Center manager at Seemaxx Outlet Center Radolfzell in Bodensee, share valuable...

When working in a store you know that sales depend on a lot of factors. From price to promotion to location, it's not always easy to...

For event organizers, knowing your footfall data at events is one of the hottest trends right now. Companies are recognizing the...

Bane NOR Eiendom, a Norwegian property owner, is making use of footfall traffic and sales data to track the number of visitors and...

As a business owner, understanding customer behavior is key to success. Traditionally, collecting footfall data from large areas to gain...

Herbarium Shopping Center in Stavanger, Norge, has been using IMAS analytic platform Xperio since the fall of 2019. Last year the mall...

Inflation and economic uncertainty will likely continue to affect businesses during 2023. But they say efficiency and new ways of doing...

Here we introduce you to how you can take control of your store's sales using statistics and some straightforward thinking. 1 Know your...

The Danish store chain Basic & More will use visitor and sales data from IMAS Group to optimize sales. The store’s conversion rate is one...

IMAS Group is expanding its customer base in Denmark by adding Spejder Sport to the list of Xperio users (IMAS analytics platform)....

Denmark's largest chain for baby equipment BabySam will IMAS flexible people counting system to improve store performance in all their 30...

Why is it so important for retailers to know the number of visitors and what do you do with all the data? In this blog post we go through...

The legendary Nordic theme park High Chaparral will use IMAS people counting solution to increase the customer satisfaction: “We want our...

The largest watch and goldsmith chain in Norway, BJØRKLUND, has since 2020 used IMAS Staff Planning tool in five of their stores. The...

Røa Torg in Oslo, Norway, has chosen to count its visitors in real time using the latest people counter solution from IMAS. The new...

Conversation rate is one of the most important KPI’s for a retail store. In this post I will go through what the term means for a...