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From Gut Feeling to Data-Driven Decisions: Torben Aksel Sørensen Guides the Way to Customer Insights, Development, and Increased Revenue

Feb 72 min read

From Gut Feeling to Data-Driven Decisions: Torben Aksel Sørensen Guides the Way to Customer Insights, Development, and Increased Revenue

In the dynamic world of retail, every decision holds significant weight. Often, gut feelings take precedence in decision-making,...

Naoufal Chaghouani: His Role at IMAS Group and the Changing Landscape of Visitor Data

Hjalmar Brage

Sep 21, 20232 min read

Naoufal Chaghouani: His Role at IMAS Group and the Changing Landscape of Visitor Data

Meet Naoufal Chaghouani, our Key Account Manager at IMAS Group Germany for over 7 years. He serves as a crucial bridge between various...

Why is it so important to know visitor frequency and what do you do with all this data?

Hjalmar Brage

Sep 6, 20232 min read

Why is it so important to know visitor frequency and what do you do with all this data?

In this blog post, we will explain why public facilities (such as city centers) retail stores and malls and should know their visitor...

Enhance Your Retail Success with IMAS Staff and Sales Forecasting Tool

Hjalmar Brage

Jun 29, 20232 min read

Enhance Your Retail Success with IMAS Staff and Sales Forecasting Tool

As a store owner or manager, staying ahead of the competition and maximizing sales is essential for your retail business. One crucial...

Unlocking Insights with Combined Footfall Data Solutions

Hjalmar Brage

Jun 7, 20232 min read

Unlocking Insights with Combined Footfall Data Solutions

Discover the cutting-edge possibilities of combining IMAS Group's top-notch technologies for gathering information on people's movements....

Footfall Data: A Data-Driven Approach to Improving Building Performance

Hjalmar Brage

May 4, 20232 min read

Footfall Data: A Data-Driven Approach to Improving Building Performance

Footfall data can help building owners and facility managers ensure that their buildings are being used efficiently and that their...

The Ultimate Guide: Boost Store Efficiency with Retail Analytics

Hjalmar Brage

Apr 27, 20232 min read

The Ultimate Guide: Boost Store Efficiency with Retail Analytics

When working in a store you know that sales depend on a lot of factors. From price to promotion to location, it's not always easy to...

Optimizing Retail, Tourism, and Transportation with Footfall Data

Hjalmar Brage

Apr 13, 20232 min read

Optimizing Retail, Tourism, and Transportation with Footfall Data

Are you looking to optimize your business performance and gain a competitive edge? If so, footfall data could be a game-changer. In this...

Revolutionize Your Event Strategy with Footfall Data - the must-know trend for event management!

Hjalmar Brage

Mar 30, 20232 min read

Revolutionize Your Event Strategy with Footfall Data - the must-know trend for event management!

For event organizers, knowing your footfall data at events is one of the hottest trends right now. Companies are recognizing the...

Revolutionizing Footfall Data Collection: The Impact of WiFi Technology

Hjalmar Brage

Mar 14, 20232 min read

Revolutionizing Footfall Data Collection: The Impact of WiFi Technology

As a business owner, understanding customer behavior is key to success. Traditionally, collecting footfall data from large areas to gain...

Hjalmar Brage

Dec 15, 20223 min read

Why footfall data will kick-start 2023

Inflation and economic uncertainty will likely continue to affect businesses during 2023. But they say efficiency and new ways of doing...

Blog: 3 tips for retailers on controlling sales

Hjalmar Brage

Oct 19, 20221 min read

Blog: 3 tips for retailers on controlling sales

Here we introduce you to how you can take control of your store's sales using statistics and some straightforward thinking. 1 Know your...

Hjalmar Brage

Aug 30, 20222 min read

IMAS Group is expanding in India

IMAS Group is expanding in India – let us welcome Dharmender Kumar into the world of visitor analytics. “My main motivation will be to...

Why footfall traffic and sales data make a difference for retailers

Hjalmar Brage

Jun 22, 20222 min read

Why footfall traffic and sales data make a difference for retailers

Why is it so important for retailers to know the number of visitors and what do you do with all the data? In this blog post we go through...

How to Calculate and Improve Retail Conversion Rate

Hjalmar Brage

May 27, 20213 min read

How to Calculate and Improve Retail Conversion Rate

Conversation rate is one of the most important KPI’s for a retail store. In this post I will go through what the term means for a...