Privacy Policy on this website

1. Introduction
Welcome to the IMAS Group website. We are committed to protecting your privacy and ensuring that your personal information is handled safely and responsibly. This policy outlines how we collect, use, and protect your information.
 

Website Name: IMAS Group
Contact Information: imas@imas.net
 

2. Scope of the Policy
This privacy policy applies to all users of the IMAS Group website and covers all personal information collected through our website.
 

3. Information We Collect
We collect various types of personal information, including but not limited to:
•    Name
•    Email address
•    Physical address
•    Cookies
•    Usage data
 

4. How Information is Collected
We collect information through:
•    Forms filled out on our website
•    Website usage data
•    Third-party services
 

5. How User Data is Collected and Used
When cookies are accepted, we collect general information through Google’s services. This data helps us improve our website and provide a better user experience.
 

6. User Options Regarding Data Processing
Users have the following options regarding their data processing:
•    The ability to withdraw consent at any time
•    The option to decline all data collection
 

7. Security
We take the security of your data seriously. Measures taken to protect user data include:
•    Encryption
•    Firewalls
•    Access controls
 

Incident Response Procedures: In the event of a data breach, we will promptly notify affected users and take necessary steps to mitigate the breach.
 

8. Changes to This Policy
We may update this privacy policy from time to time. Users will be notified of any changes, and the effective date of the policy will be updated accordingly.
 

Effective Date: 2024-08-06
 

9. Contact Us
If you have any questions or concerns about this privacy policy, please contact us at: Email: imas@imas.net
Phone: Talk to your local office, follow this link
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Privacy Protection Footfall DATA collection ​​​

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This is an overview of how we process personal data for visitor flow measurements and how we handle customers’ and other stakeholders’ personal data, in accordance with the GDPR.

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The personal data we handle is stored on servers in Europe.

IMAS follows the Swedish Data Inspectorate’s decision regarding how the system for visitor measurement should be adapted to comply with the Personal Data Act and, by extension, the GDPR.

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According to Datainspektionen’s decision on 2015-10-30 (dnr 1702-2015), the measures taken were sufficient to remedy the shortcomings in the company’s processing of personal data when using the IOPS system in Västerås Citykärna, as pointed out in their decision on June 22, 2015 (dnr 2729-2014).

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Bumbee Labs and IMAS perform visitor statistics collection in various public environments. The purpose is to offer stakeholders better knowledge of deidentified pedestrian and traffic flows, so that stakeholders can take the right measures for the development of these public environments. The measurement takes place through anonymous registration of Wi-Fi signals from mobile phones and computers.

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Bumbee Lab’s system is designed so that the movements of individuals cannot be mapped. The MAC addresses that are collected and that can be attributed to individuals’ mobile phones or similar equipment are irrevocably deleted immediately after the registration needed to produce statistics on how many people pass a certain position. Only deidentified statistical information remains, such as the number of passages past a certain geographical position and so-called heat maps. IMAS has also installed signs of various kinds to inform visitors in the area about the visitor survey.

 

In the event that visitor flow measurement takes place without the prior consent of the visitor, no other personal data is collected.

If visitor flow measurement takes place with the visitor’s active consent, the MAC address is saved for up to 6 months after consent has been given and is then automatically deleted. Other information that can be requested on the customer’s initiative, such as email address, first and last name, and address, is also saved for up to 6 months and then deleted automatically.

 

Bumbee Labs AB
Corporate identity number: 556845-1198
Box 7748, 103 95 Stockholm
info@bumbeelabs.se

 

Contact Person: Fritz Dimmlich, IMAS Group
Email: fd@imas.net
Phone: +46 760094200

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